Rock & Republic’s new flagship location on Robertson in Los Angeles embodies the evolution of the the hip, high-end denim brand. Color-changing LED lighting interacts with pumping bass from the store’s live DJ booth while video walls and high-tech LED elements help generate the sexy and edgy vibe that R&R is well-known for. Intelligent DMX-controlled cove lighting encircles the central rotunda lounge and wraps around the stores central runway, used for fashion shoots and special events. Rounded edges, circular light troughs and chromed accents help to create a vibrant, modern space that is exciting to shop and experience.